Volkswagen makes online sales decision:Surprise!
- Structure that the importers sell directly, and dealers service
- Even if the price discounts disappear, the FTC does not do it.
Volkswagen Korea (VWK) will dramatically change its sales method before resuming sales at the end of this year. Applying 'E-commerce' which is available only through online from contract to payment. This leads to a significant wave of importers, dealers, and consumers alike, and the industry attention is concentrated.
According to industry sources, VWK is currently building a platform for Kakao mobility and online sales in preparation for resuming operations after the completion of certification for the Tiguan and Passat GT. In order to transfer all of the sales-related processes, such as contracts and payments, to the Kakao platform, In the second half of this year, Kakao plans to release a Kakao Mobility app that integrates Kakao Navi, Kakao Taxi, and Kakao Driver, and add a new car sales platform starting with Volkswagen.
As a result, it is impossible to visit the exhibition hall, contract and buy it directly. All contracts are made through E-Commerce, and contracts and car fares should be settled on online platforms such as the front-end Kakao Pay. However, some offline responding systems seem to be equipped for some consumers who are not familiar with online.
In this case, the roles of the importer VWK and the dealer greatly change. First of all, the role of dealers will be greatly reduced because EWC contracts with VWK. In addition, the sales price offered by the dealers is unified to "one-price" offered by VWK, and the down payment and balance are directly entered into the VWK account without going through the dealer. VWK manages inventory as well as issuing tax invoices to consumers. All responsibilities are unified by VWK.
Dealers, on the other hand, change roles and focus on services with sales support. We operate only the minimum personnel per exhibition hall for the test and pour all the capacity into the service. Revenue from sales is the rate at which agency fees are paid. As a result, the sales revenue is reduced to about one-tenth, but it is analyzed by dealers that the company will not have to invest in the exhibition hall in the future and the excessive discounts will disappear and the profitability will be stable.
Consumers no longer have to complain to the dealer. The responsibility for the defect of the automobile is different from that of the dealers and importers, and the importer is entirely responsible. In addition, the same price and promotional conditions apply nationwide as in domestic cars, so you do not have to compare the quotes with the exhibits. The benefits of services provided by existing dealers remain the same.
A dealership official said, "The obstacle to online sales of cars is the off-line sales network. Volkswagen Korea seems to have been able to make an uncompromising decision to sell online because its sales network has disappeared due to discontinuation of sales." In September, The details will be decided. " "We will sell more than 20,000 units a year and at least 30,000 units a year because we run the company with only the sales commission and the profit from the operation of the service center," he added.
Meanwhile, Volkswagen E-commerce is expected to begin in earnest with the pre-contract for the new Tiguan in December.
- Even if the price discounts disappear, the FTC does not do it.
Volkswagen Korea (VWK) will dramatically change its sales method before resuming sales at the end of this year. Applying 'E-commerce' which is available only through online from contract to payment. This leads to a significant wave of importers, dealers, and consumers alike, and the industry attention is concentrated.
According to industry sources, VWK is currently building a platform for Kakao mobility and online sales in preparation for resuming operations after the completion of certification for the Tiguan and Passat GT. In order to transfer all of the sales-related processes, such as contracts and payments, to the Kakao platform, In the second half of this year, Kakao plans to release a Kakao Mobility app that integrates Kakao Navi, Kakao Taxi, and Kakao Driver, and add a new car sales platform starting with Volkswagen.
As a result, it is impossible to visit the exhibition hall, contract and buy it directly. All contracts are made through E-Commerce, and contracts and car fares should be settled on online platforms such as the front-end Kakao Pay. However, some offline responding systems seem to be equipped for some consumers who are not familiar with online.
In this case, the roles of the importer VWK and the dealer greatly change. First of all, the role of dealers will be greatly reduced because EWC contracts with VWK. In addition, the sales price offered by the dealers is unified to "one-price" offered by VWK, and the down payment and balance are directly entered into the VWK account without going through the dealer. VWK manages inventory as well as issuing tax invoices to consumers. All responsibilities are unified by VWK.
Dealers, on the other hand, change roles and focus on services with sales support. We operate only the minimum personnel per exhibition hall for the test and pour all the capacity into the service. Revenue from sales is the rate at which agency fees are paid. As a result, the sales revenue is reduced to about one-tenth, but it is analyzed by dealers that the company will not have to invest in the exhibition hall in the future and the excessive discounts will disappear and the profitability will be stable.
Consumers no longer have to complain to the dealer. The responsibility for the defect of the automobile is different from that of the dealers and importers, and the importer is entirely responsible. In addition, the same price and promotional conditions apply nationwide as in domestic cars, so you do not have to compare the quotes with the exhibits. The benefits of services provided by existing dealers remain the same.
A dealership official said, "The obstacle to online sales of cars is the off-line sales network. Volkswagen Korea seems to have been able to make an uncompromising decision to sell online because its sales network has disappeared due to discontinuation of sales." In September, The details will be decided. " "We will sell more than 20,000 units a year and at least 30,000 units a year because we run the company with only the sales commission and the profit from the operation of the service center," he added.
Meanwhile, Volkswagen E-commerce is expected to begin in earnest with the pre-contract for the new Tiguan in December.
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