How did Pinterest get 200 million users per month?
Saturation of social services is one of the errors that many people easily believe. This is because many users already have a lot of services and the information is shared with the service as quickly as possible, making it difficult to form a pie to share a new social market. However, the social services that continue to emerge and grow have clearly identified the value of the information they provide, how they will share it, and how they will provide it. Linkedin is a typical example, and 'Pinterest' is one of the quiet power.
Not long ago, Pinterest announced that its service users exceeded 200million users per month. It has been 7 years since the service started. It is a 40 percent increase over last year, and now more than half of the users are residents outside the US, Pinterest said. This is less than 320million Twitter users, but more users than 173million snapshots. Of course, securing users is not faster than other leading social services. At the same time, INSTAGRAM has 700million users monthly, and SnapChat started service a year later than Pinterest.
However, despite the fact that it is a social service, Pinterest focuses on collecting information and searching for shared information rather than followers, followers, or friends. low. Nevertheless, it is an invaluable part that we have users similar to competitive services. What side of the pint rest is attracting the user?
If you ask me what is the most powerful feature of Pinterest, I will say "search" without delay. Search is a device that shows the identity of the Pinterest of collecting ideas.
Let's compare. When you search for 'Tomato' on Google, it tells you what tomato is. After that, there is a website of tomato recipe and recipe, and movie information website, Rotton Tomato, is on the top. Facebook lists the brands named tomatoes and lists the posts containing tomatoes. Instagram search for people who are associated with tomatoes, or tag searches to show related photos and videos. However, in the pint rest, the recipes using tomatoes are listed. What is the difference?
The search for the Pinterest omits some steps first. If you want to find recipes using tomatoes on Google, you can search for 'Tomato Recipes'. However, based on the characteristics of the words to be searched, the Pinterest randomly adds the reason for the search called "Recipes" and derives the result. It shows that it has priority from the one with high possibility of utilization. Instead of writing tomatoes for cooking, you can add 'Design' to your search terms. Of course, Google also searches for 'Tomato Design', which is similar to a Pinterest. The reason for the search, Design, has been added equally. It is important to note that the Pinterest have omitted the previous step of searching and thus provide users with the experience of selecting tomatoes-related information as they add steps.
Let's say you do not have a particular reason to search for tomatoes, but you want to get a new inspiration from the tomato itself. Search for tomatoes and the recipe appears. But I do not want to be inspired by recipes. Then you can add steps like Design or Skin Care. Adding the steps in this way to shape the idea, that is the search for the Pinterest.
Perhaps the tomatoes probably did not fully accept the search experience of Pinterest. Let's take a hair style as an example. I want to change the mood and also change the hair style. But I do not get a sense of how I want to change. So first look at the hair, and add the length, color, and seasonal steps to narrow down the hair style you want. Have you found an image of your favorite hairstyle? Now you can just go to the hair salon and show your hair style, but the Pinterest will show you the hair salon information that is associated with that hair style before that. I was looking for a hair style, and if the model likes shoes, I can find out what kind of company the shoes are from with a visual search, and buy them right away.
That is, the search for the Pinterest is an additional step, and the profit model is to derive the actual product based on the retrieved result. By analogy, the place to buy is a place that helps buyers find something that they want to purchase, but who does not know what to buy, rather than the correct consumer. According to Pinterest's report, 98% of users of Pinterest are using the service to find something new.
So when you look at the service surface, you can not get a sense of where you are making money. It is because there is no explicit advertisement. But inside the service, intense advertising is being done in the confused information. When I searched for tomatoes, I wondered about the tomato sauce in the tomato recipes, and looking at the search by the visual search, the tomato sauce maker saw the advertising effect through the search. And if you want to increase the sales of your products through advertising effects, you can connect the e-commerce service that sells tomato sauce.
Those who use the actual Pinterest app were found to spend 29% more than those who did not. This shows that the advertising effect of the Pinterest is more effective than the advertising of other social services.
Users are not exposed to explicit advertising in their use of Pinterest, and do not feel tired of managing or pouring their friends. Just searching for new things and adding steps is all about Pinterest. Thanks to Pinterest, it has been able to increase steadily even though it has a unique structure that is different from other social services. On the other hand, the growth rate of users of other major social services is about 20%, which is about half of that of Pinterest. First of all, competitive services have become a point of emphasis on bounce rates as they are experiencing social media blackout, a phenomenon to escape from social services, but they are far from the Pinterest.
Pinterest also offers a way to provide information, a learning experience, and a way to generate ad revenue that is less irritating and less tiring to use social services when engaged organically. And the features are becoming a huge service that is used by 200 million users.
Thanks to this solid structure, Pinterest successfully raised $150million in additional funding from existing investors in June. At present, Pinterest has a corporate value of US $12.3billion, and is preparing to expand its overseas service in earnest. Looking forward to seeing more interesting Pinterest.
Not long ago, Pinterest announced that its service users exceeded 200million users per month. It has been 7 years since the service started. It is a 40 percent increase over last year, and now more than half of the users are residents outside the US, Pinterest said. This is less than 320million Twitter users, but more users than 173million snapshots. Of course, securing users is not faster than other leading social services. At the same time, INSTAGRAM has 700million users monthly, and SnapChat started service a year later than Pinterest.
However, despite the fact that it is a social service, Pinterest focuses on collecting information and searching for shared information rather than followers, followers, or friends. low. Nevertheless, it is an invaluable part that we have users similar to competitive services. What side of the pint rest is attracting the user?
Pinterest 200 million monthly users
Let's compare. When you search for 'Tomato' on Google, it tells you what tomato is. After that, there is a website of tomato recipe and recipe, and movie information website, Rotton Tomato, is on the top. Facebook lists the brands named tomatoes and lists the posts containing tomatoes. Instagram search for people who are associated with tomatoes, or tag searches to show related photos and videos. However, in the pint rest, the recipes using tomatoes are listed. What is the difference?
The search for the Pinterest omits some steps first. If you want to find recipes using tomatoes on Google, you can search for 'Tomato Recipes'. However, based on the characteristics of the words to be searched, the Pinterest randomly adds the reason for the search called "Recipes" and derives the result. It shows that it has priority from the one with high possibility of utilization. Instead of writing tomatoes for cooking, you can add 'Design' to your search terms. Of course, Google also searches for 'Tomato Design', which is similar to a Pinterest. The reason for the search, Design, has been added equally. It is important to note that the Pinterest have omitted the previous step of searching and thus provide users with the experience of selecting tomatoes-related information as they add steps.
Let's say you do not have a particular reason to search for tomatoes, but you want to get a new inspiration from the tomato itself. Search for tomatoes and the recipe appears. But I do not want to be inspired by recipes. Then you can add steps like Design or Skin Care. Adding the steps in this way to shape the idea, that is the search for the Pinterest.
Search for Pinterest 'Tomato'
That is, the search for the Pinterest is an additional step, and the profit model is to derive the actual product based on the retrieved result. By analogy, the place to buy is a place that helps buyers find something that they want to purchase, but who does not know what to buy, rather than the correct consumer. According to Pinterest's report, 98% of users of Pinterest are using the service to find something new.
So when you look at the service surface, you can not get a sense of where you are making money. It is because there is no explicit advertisement. But inside the service, intense advertising is being done in the confused information. When I searched for tomatoes, I wondered about the tomato sauce in the tomato recipes, and looking at the search by the visual search, the tomato sauce maker saw the advertising effect through the search. And if you want to increase the sales of your products through advertising effects, you can connect the e-commerce service that sells tomato sauce.
Pinterest visual search
Users are not exposed to explicit advertising in their use of Pinterest, and do not feel tired of managing or pouring their friends. Just searching for new things and adding steps is all about Pinterest. Thanks to Pinterest, it has been able to increase steadily even though it has a unique structure that is different from other social services. On the other hand, the growth rate of users of other major social services is about 20%, which is about half of that of Pinterest. First of all, competitive services have become a point of emphasis on bounce rates as they are experiencing social media blackout, a phenomenon to escape from social services, but they are far from the Pinterest.
Pinterest also offers a way to provide information, a learning experience, and a way to generate ad revenue that is less irritating and less tiring to use social services when engaged organically. And the features are becoming a huge service that is used by 200 million users.
Thanks to this solid structure, Pinterest successfully raised $150million in additional funding from existing investors in June. At present, Pinterest has a corporate value of US $12.3billion, and is preparing to expand its overseas service in earnest. Looking forward to seeing more interesting Pinterest.
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